WHY: BIRTHDAY, HOLIDAY, ANNIVERSARY
WHO: ROMANTIC PARTNER, FAMILY, FRIEND
WHERE: ALEX CRANE
In this world of fair trade, eco-friendly, organic, biodegradable, all-natural everything from nut milk to shampoo to window cleaner, people place a high premium on commodity character. The output origin story – how it’s made and how it impacts our world when you are done using it – has created more enlightened shoppers. This eco-chic tale they weave also applies to what one wears, which can be just as important as the who/what/where/why of those wares.
Linen Lord, Alex Crane, unveiled his first collection in 2016. Focused on more of a Bushwick than beach bum aesthetic, his linen pieces are tailored while remaining relaxed and breezy. Minimalist in manner, his threads are more well traveled than a college student studying abroad. Flax seeds are planted and grown in a co-op in Normandy, France. Once the fibers are harvested they hop a freight to a quick layover in Portugal (where their t-shirts are made) and continue on for their passport stamp in Kochi, India. Here, the fibers are spun or woven into fabric and then dyed in a certified organic textile facility that uses 80% carbon neutral electricity. Once the fabric is cut and sewn, it is homeward bound to NYC.
My fashion forward father loves a good shacket look (shacket: lighter than a jacket but heavier than a shirt), so the Kite Jacket is a go-to piece. For his springtime birthday we gave him a light linen jacket in Ink to enjoy in warmer months, and followed it up with a heavier washed canvas option in Onyx for Christmas. He can effortlessly throw it over any t-shirt while running out the door, or layer up the look with a henley or button down for added warmth.
Being wrapped up in something light, soft, and beautiful is the dream. Just ask me – my silky, ruby fur checks all those boxes. If you’d give the shirt off your back for a supple, sustainably made staple then slip on an Alex Crane Kite Jacket.