If you looked inside Mom’s purse right now you’d find a fistful of treat crumbs, two extra poop bags, a baggie full of whole treats, and less important things like credit cards and keys. In the handbag world, beauty truly exists on the outside, so regardless of what you’re hoarding within, you want to tote around style with quality craftsmanship nestled in the seams and stitching. Enter: GAG.
A multidisciplinary studio started in 2014 in Mexico, GAG focuses on designing leather objects for everyday use with a zero-waste initiative and a commitment to fair trade standards. Mom stumbled upon a boutique in Mexico City selling their handbags and went gaga for the GAG Bag. The minimal-yet-modern GAG Bag comes in both shoulder and backpack designs, in an array of color options, and adorned with a copper toggle for that pop of shine. The boutique’s walls were a wonderland of neutrals, bolds, and pastels OH MY!
By utilizing leather with its natural markings, each piece is unique and distinctive but equally chic. Mom chose their mint green Tube bag – a bucket bag with adjustable straps that doubles as a backpack – for my Aunt Whitney. Aunt Whitney’s power color is mint green and the versatile bag-to-backpack style holds Auntie’s laptop and all the treats for my fur cousin, Huxley, as she goes from day to dog park. I could hear squeals of delight coming from the phone while she opened her package. If you need a gift for a special, sophisticated someone, it’s in the GAG bag.