
WHAT: BEAUTY, SCENT
WHY: BIRTHDAY, ANNIVERSARY, HOLIDAY, JUST BECAUSE, TREAT YOURSELF
WHO: ROMANTIC PARTNER, FAMILY, FRIEND
WHERE: KEEP SHOP
WORTH: $48
Mom l-o-v-e-s a hotel gift shop (and museum gift shops but we’ll circle back to that when the time is right). I rarely get to travel with her, which is so lame, but she will return home with a big hug for me and a small keepsake for herself. On a trip to Nashville she stayed at a beautiful boutique hotel called Noelle that has a resident gift gallery, Keep Shop.
Now, this shop was not your usual heap of “I love Nashville” knick knacks and boot-shaped shot glasses, but a sartorial space dedicated to thoughtful artist collaborations and chic adornments. Mom’s post-Nashville hugs were laced with a delightful whiff of something warm and woodsy from the Noelle’s signature scent. In partnership with aroma atelier Joya Studios, this evocative roll-on scent conjures an ochre sunset, by way of amber and sandalwood, while mountain aromas mingle with southern flora in its cedar leaf and magnolia blossom notes. Along with honey and spice and everything nice in a windflower and pink peppercorn pact, this scent is refined and supple lending itself to a wide variety of fragrance preferences.
The roll-on houses a concentrated essence, so a demure dab goes a long way. Mom has gifted it to herself, Dad has gifted it to Mom, and Mom has gifted it to Auntie Whitney. If you don’t have plans to be in Music City, USA anytime soon, don’t start singing the blues. Save on the airfare and order the Noelle Signature Perfume from their online shop. Share this scented souvenir with those you hug, nuzzle, or snuggle for a truly enchanting embrace.

